Comments for Greenitforward's Weblog

Comment on O Tannenbaum. O Tannenbaum. How lovely is your oxygen! by E.B. Moss

E.B. Moss — Wed, 14 Nov 2007 23:24:57 +0000

Great point! The challenge IS worse than fighting city hall; it’s fighting the holy crèche. But you realize that the lights you string over your potted plant, per your suggestion, better be CFLs, right? Yikes. Well, their curliness might be stylish…. I for one am going to start looking for soy candles for the menorah.

Comment on Advertising Age: Grey Wants to Set Green Example on Madison Ave. by Tim Schaefer

Tim Schaefer — Mon, 01 Oct 2007 13:13:30 +0000

I think marketing-campaigns should be sustainable itself using advertising material made from renewable ressources in order to promote these materials and strenghten ecological consumers behavior!
see also: http://www.growie.com

Comment on Advertising Age: Grey Wants to Set Green Example on Madison Ave. by Willow

Willow — Mon, 24 Sep 2007 00:14:17 +0000

Three cheers, Grey, for making your mark this coming Ad Week by leading the marketing industry — and ideally more of its clients — toward making REAL, substantial steps toward lowering our respective environmental footprint.

As a marketer myself, let’s all take a stand to counsel clients away from creating a perception of being green and headlong toward real change that will naturally strengthen their brands and customer relationships.

Comment on The Marketing Power of the Bottled Water industry by Willow

Willow — Mon, 24 Sep 2007 00:10:15 +0000

This article prompted me to start this Facebook Group: “Pledge to Ban Buying Bottled Water.” I hope you’ll consider joining. For background and a link to the group, go here:

http://www.smallplanetpartners.com/join-us-in-not-buying-bottled-water

Comment on Advertising Age: Grey Wants to Set Green Example on Madison Ave. by Jim Pierobon

Jim Pierobon — Mon, 17 Sep 2007 20:02:53 +0000

This is a decent start. But there is a LOT more agencies, and their clients, can do to set viable and sustainable examples, e.g. buying renewable energy or credits for renewable energy purchases. Who has done THAT?

Comment on The value of Green Marketing by Jonathan Cloud

Jonathan Cloud — Mon, 17 Sep 2007 18:11:38 +0000

Or maybe Becht’s just wrong – remember all those delicious quotes from folks who thought human flight was impossible, or no one would every want a personal computer… Thanks for taking this initiative, and turning “grey” into “green.”